We had the honor to host Partnerships executives from the NBA and WNBA for a Q&A and case competition, exploring how the league has evolved into a powerful engine for brand partnerships and focusing on how the consumer industries intersect with the NBA. Learning about their growing portfolio of sponsorship partners highlighted how the NBA continues to expand its influence far beyond the game.

We welcomed Matthew Holt, Executive Vice President of Global Partnerships, and Harley Opolinsky, Senior Manager of Global Partnerships, from the the National Basketball Association.