In RJR Auditorium, DBRS heard an exclusive tell all from Greg Lyons, Chief Marketing Officer of Subway, and Faby Torres, Chief Marketing Officer of Gap Inc.

Moderated by former CEO of Weighwatchers, CEO/Co-Founder of Houseparty, and Duke professor, Sima Sistani led a conversation about the craft of marketing and its unpredictabilities. Lyons touched on managing brand image for Subway, largely franchise across thousands of independent branches, and Torres detailed on how Gap reaches multicultural audiences through unconventional, creative strategies.